MSN: Fanatics launches a 'super app' ahead of the NFL season kickoff

Company: AllCompany: Fanatics Betting & Gaming
Written By Seth Schlechter

Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.

The rollout of Fanatics Sports & Casino was strategically timed ahead of the start of the NFL season. The app gives customers one account, a shared cash balance, and a single FanCash rewards program across eligible products. FanCash earned through betting, casino play, and prediction-market activity can also be used across Fanatics' wider ecosystem, including merchandise, tickets, and collectibles.

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Seth Schlechter
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