ADWEEK: Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics

On Thursday, the media brand Complex announced a partnership with the sports merchandise company Fanatics to launch a content offering called Complex Bets, according to the two companies. The tie-in will involve Fanatics Sportsbook and Fanatics Markets, the company’s sports-betting and prediction market offerings, respectively.

The new vertical will include a dedicated home on the Complex website as well as social channels and a slate of original franchises, according to Complex president Moksha Fitzgibbons.