AMNY: FIFA, Fanatics Fest NYC reveal collaboration ahead of 2026 World Cup

Fanatics Fest, the world’s largest sporting festival hosted at the Javits Center, announced that it will partner with FIFA for their annual event from July 16-19, ahead of the 2026 World Cup Final to be played at MetLife Stadium on July 19.

“FIFA is proud to collaborate with Fantastic Fest NYC during the FIFA World Cup 2026 Final Weekend,” FIFA chief event operations officer Heimo Schirgi said. “By combining sport, culture, and entertainment, this partnership reflects our ambition to engage global audiences beyond the pitch and to create memorable experiences that resonate with fans around the world.”

FIFA will be featured throughout the four-day gathering through immersive experiences, appearances of soccer legends, FIFA World Cup finals programming, and more. FIFA will also play a pivotal role in the event’s multi-day live competition, Fanatics Games, a high-stakes, cross-sport competition where everyday fans go head-to-head with some of the top athletes in all of sports for nearly a $2 million grand prize.