Indianapolis Colts and Fanatics Extend and Expand Partnership, Highlighted by Newly Renovated Colts Pro Shop at Lucas Oil Stadium

The Indianapolis Colts and Fanatics today announced an extension of their long-term partnership, which will see Fanatics continue as the team’s official e-commerce and stadium retail partner, a designation that has been in place since 2020.

A cornerstone of the extension is a significant capital investment from Fanatics to elevate the team’s stadium retail footprint and enhance the fan experience on gameday and beyond, highlighted by a newly redesigned flagship store at Lucas Oil Stadium set to open to the public on Fri., Aug. 14, ahead of the 2026 NFL season.

Designed to better serve Colts fans of all ages, the transformed flagship store, which was closed for renovations earlier this year, offers a more immersive and convenient shopping experience through enhanced technology, expanded product offerings and upgraded in-store amenities. New audio and digital displays throughout the space bring the energy of gameday into the store, while Colts branding, iconic imagery and memorable moments from franchise history create a distinctly Colts atmosphere.

The redesigned store also features RFID-powered checkout technology that streamlines the purchasing process, allowing fans to spend less time in line and more time enjoying the action.

“The Colts Pro Shop at Lucas Oil Stadium is an essential component of the gameday experience and an important part of being a Colts fan year-round,” said Roger VanDerSnick, Colts Chief Commercial Officer. “We’re pleased to introduce this vastly improved retail space to our fans, and we’re grateful to Fanatics for our continuing partnership that helped make this store one of the best in the NFL.”

As part of the grand reopening, the Colts and Fanatics will host a special sneak preview where select season ticket members and fans can see the new store, take advantage of exclusive offers, sample new concessions, meet mascot “Blue” and members of Colts Cheer, and more.

The elevated shopping experience is anchored by an expanded assortment of apparel and merchandise for men, women and children, creating more opportunities for the entire family to find gear that fits their style and fandom. The updated store features expanded selections tailored to women and young fans, reflecting the growth and diversity of the Colts fan base.

A highlight of this season’s fan apparel assortment is the Nike NFL Rivalries collection, which will feature the Colts and other AFC South teams. Now in its second year, Rivalries celebrates storied NFL matchups with specially designed uniforms and fan gear – including jerseys, sideline apparel, t-shirts, hoodies, jackets and headwear.

“The Colts have been a tremendous partner over the past several years, and we couldn’t be more excited for what’s ahead as we continue building together,” said Ed O’Brien, Fanatics SVP of Business Development. “This is such a historic franchise with an incredibly passionate fan base and together with the organization, we share a commitment to providing an exceptional retail experience for Colts fans everywhere.”