Fanatics Sportsbook and Action Bronson Cook Up New Series: “Cookin’ Up Parlays”
New Episodic Show Blends Food, Sports, and Betting Culture with Celebrities Building Real Parlays Fans Can Tail in the Fanatics Sportsbook App
Fanatics Sportsbook, the fastest growing sportsbook in America, today announced the launch of “Cookin’ Up Parlays,” a new online episodic series hosted by rapper, chef, and lifelong sports fan Action Bronson, where celebrity guests cook a meal and talk sports, music, culture, and betting in real-time
In each episode, Bronson welcomes a guest from the worlds of sports, music, and culture into the kitchen to create dishes that represent legs of the guest’s parlay. At the end of every episode, the guest’s custom bet goes live in the Fanatics Sportsbook app, giving fans the chance to follow.
The first episode features NBA Champion and media personality Kendrick Perkins, with future episodes featuring a lineup of other celebrity guests including rappers Lil Yachty & Paul Wall, 9-time NBA All-Star & NBA Champion, Gary Payton, former MMA Artist, Dominick Cruz, and New York jewelry icons Moses the Jeweler and Greg Yuna, each bringing their own flavor to the kitchen and Fanatics Sportsbook.
“Cookin’ Up Parlays lives at the intersection of what sports fans love: great food, great conversation, and great bets,” said Michael Fitzsimmons, SVP of Brand Marketing at Fanatics Sportsbook. “Action Bronson has built a cultural universe around food, sports, and interesting stories. This series captures that energy perfectly. It’s entertaining, it’s unpredictable, and it gives fans a chance to connect with the show’s guests in a casual format. We wanted them to feel like they’re in the kitchen.”
“I don’t gamble with my cooking, but now I talk about gambling with legends while cooking thanks to Fanatics Sportsbook” said Action Bronson. Known for his hit food series Fck, That’s Delicious*, Bronson brings his signature personality and culinary chops to the Fanatics Sportsbook kitchen. A former professional chef turned global rap star, Bronson has built a devoted digital audience across YouTube, Instagram, and TikTok, making him the perfect host for a show sitting at the intersection of sports, food, and culture.
The first season of Cookin’ Up Parlays debuts today as a five-episode series, with new installments dropping bi-weekly across Fanatics Sportsbook’s social and digital channels. Each episode will feature a 10-15 minute full episode on YouTube, a social cut on Instagram, and multiple short-form clips across Instagram, TikTok, and YouTube Shorts. Episodes will be co-published with Action Bronson and select guests to extend reach across their audiences, while fans can follow along and place the bets themselves by downloading the Fanatics Sportsbook app, where each guest’s featured parlay will be available to tail.
For more information, visit www.fanatics.com/sportsbook