Fanatics Launches New Advertising Division Led by Industry Veteran Jeremi Gorman
Gorman has been appointed Chief Revenue Officer of the newly formed Advertising business to lead a new platform-wide strategy that directly connects brands with fans across content, commerce and culture
Fanatics, a global digital sports platform, has announced the launch of Fanatics Advertising, a new division designed to redefine how brands engage with sports fans and to maximize the commercial potential of the Fanatics ecosystem. Jeremi Gorman, an industry veteran who has served as a strategic advisor to the company since last November, has been appointed Chief Revenue Officer and will oversee the division as it introduces a new model for positioning brand partners at every touchpoint of modern fandom across content, commerce, and culture.
The new vertical reimagines Fanatics’ advertising approach as a unified, end-to-end marketing engine that reflects the scale and global reach of the Fanatics brand, now reaching more than 100 million sports fans worldwide. The team oversees the advertising and brand partnerships strategy that spans Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect, and Fanatics Events. The model enables brands to reach sports fans in the right place at the right time, creating connections around the clock, whether they are shopping for gear, checking scores, placing bets, participating in live trading card breaks, or attending live events.
“Sports have a unique power to bring people together,” said Jeremi Gorman, Fanatics Advertising Chief Revenue Officer. “Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content, and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters.”
Over the past several months, the Fanatics Advertising team has been building the division’s infrastructure and capabilities and will soon launch the Fanatics Advertising Network (FAN) and Sports Video Network (SVN). Set to debut with the kickoff of the NFL season, these platforms will help brands extend their reach through digital video and CTV placements, strategically positioned alongside key sports programming.
“A unified advertising division unlocks cross-collaboration and creates incredible value for brands who are looking to get the most out of the Fanatics platform— a combination of assets that includes more than 100 million global fans, innovative businesses that reach across the full sports ecosystem, deep relationships with the world’s top sports properties, and a brand that has become synonymous with fandom,” said Tucker Kain, Fanatics Chief Strategy & Growth Officer. “With her impressive track record building and scaling Ad businesses for some of the most transformative global companies, Jeremi is the right leader to launch our new advertising model and offer unique ways for brands to engage deeper with fandom.”
Gorman brings more than 25 years of experience from some of the world’s most influential platforms, having previously served as President of Advertising at Netflix and Chief Business Officer at Snap Inc., following a seven-year run leading global advertising teams at Amazon. She will split her time between Los Angeles and New York City and report into Tucker Kain, Fanatics Chief Strategy & Growth Officer.
Fanatics Advertising marks a new era in sports marketing, where brands don’t just sponsor moments, they become part of the modern fan journey. Brands interested in working with Fanatics Advertising can reach out to Askfanaticsads@fanatics.com