Fanatics and Visit Qatar partner to bring exclusive lounge experience to Fanatics Fest NYC
Fanatics Fest and Visit Qatar, the primary marketing and promotional arm of Qatar Tourism, today announced a strategic partnership that will bring Qatar’s world-renowned hospitality to Fanatics Fest NYC with an exclusive, luxury lounge experience. Taking place June 20-22 at the Javits Center in New York City, Fanatics Fest NYC will feature an invitation-only lounge that captures Qatar's signature hospitality, designed for high-level networking among corporate partners, C-suite executives, prominent athletes and celebrities. Guests will also benefit from private meeting spaces, food and beverage, as well as curated activities throughout the three-day festival.
This announcement builds on a landmark five-year partnership between the State of Qatar’s Government Communications Office (GCO) and Fanatics, which included a leading sponsorship of Fanatics Fest.
Sheikh Jassim bin Mansour bin Jabor Al Thani, GCO Director, said: “Our collaboration with Fanatics reflects Qatar’s commitment to creating platforms that bring people together in meaningful and innovative ways. The Visit Qatar lounge is designed to offer a focused environment for conversation and connection among leaders in sports, business, entertainment and culture. This is just the beginning of how we will work with Fanatics to reach a wider group of key stakeholders within the sports community globally.”
HE Saad bin Ali Al-Kharji, Chairman of Qatar Tourism and the Board of Directors of Visit Qatar, said: “This partnership builds on Qatar's growing presence as a global destination for sport, business and cultural exchange. Fanatics Fest offers an unmatched platform to showcase Qatar's renowned hospitality on an international stage while facilitating valuable connections that drive innovation and cross-industry collaboration."
Michael Hermalyn, President of Fanatics VIP, said: “After just one year, Fanatics Fest established itself as a one-of-a-kind melting pot that brought an incredibly diverse group of fans, brands, leagues, executives, athletes and celebrities together under one roof. As we expand all portions of the event this year and beyond, our partners at Qatar Tourism are creating an incredible new avenue to foster networking, dealmaking and connections, which will add a special element for the wide range of executives and influential figures throughout the industry who will be in attendance.”