Houston Dynamo, Dash Strike In-Venue Merchandise Partnership with Fanatics
HOUSTON, Thursday, April 9, 2015 – Sports’ Largest Licensed Online Retailer to Manage Merchandise at BBVA Compass Stadium. The Houston Dynamo, Dash and BBVA Compass Stadium have entered a multi-year partnership with Fanatics to operate all merchandise sales at BBVA Compass Stadium. Fanatics, the largest retailer of officially licensed sports merchandise, operates online retail for hundreds of collegiate and professional sports teams, leagues and media sites.
The company also manages the in-venue merchandise business for many sports properties, including all NASCAR races, the Winter Classic, and in-arena stores for the Chicago Fire, New Jersey Devils, Arizona Coyotes, University of Texas, LSU, University of Washington and more.
“We are very excited about this partnership with Fanatics,” Dynamo President Chris Canetti said. “They are the best in the industry and are going to help us in substantially improving our retail business for the Dynamo, Dash and BBVA Compass Stadium. Most importantly, fans will see an improved selection of items and faster speed of service. This is a very positive development for us in 2015.”
The partnership will significantly increase merchandise assortment and expedite checkout at the adidas Dynamo team store. Additionally, Fanatics plans to increase walk-up locations inside BBVA Compass Stadium and implement an interactive retail space as part of Orange Avenue before Dynamo home games and select Dash home matches. Fanatics will also operate merchandise sales for concerts and other events at BBVA Compass Stadium.
“This is a great opportunity to be able to add the Houston Dynamo and Houston Dash to our family of in-venue partners,” said Brendan McQuillan, Vice President, In-Venue Commerce for Fanatics. “We look forward to working with the team to bring our industry-leading technology and assortment to provide the best retail experience for Dynamo and Dash fans, through a new and expanded product selection, enhanced displays and investments in making sure that fans can shop and check out quickly when attending events at BBVA Compass Stadium.”
The Dash open the 2015 NWSL season against the Washington Spirit on Friday, April 10 at BBVA Compass Stadium. Individual tickets for the opener and 2015 season tickets are available at www.HoustonDashSoccer.com or by calling (713) 276-GOAL.
The Dynamo host the Montreal Impact on Saturday, April 11 at 7:30 p.m. at BBVA Compass Stadium. For tickets for the Dynamo’s tenth season, including partial-season plans starting at $99, visit www.HoustonDynamo.com or call 713-276-GOAL.