Fanatics is launching a new loyalty program, reflecting its continued growth and reach in the sports business industry.

Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the company increasingly wants them to tie all of those experiences together.

Every NFL great started as a rookie, and some of the league's most legendary players offered their support and advice on what it takes to succeed to members of this year's draft class.

Last year, Indiana Fever guard Caitlin Clark set records on the court. Now, thanks to her popularity, she is smashing them off the court too.

An autographed Caitlin Clark Logowoman rookie card sold for $660,000 (including buyer's premium) at auction Thursday night, nearly doubling the record paid for a women's card.

Premier League fans are about to get more as Topps return as a licensee.

It isn’t just people in Houston that are excited about perennial All-Star forward Kevin Durant joining the Rockets for the 2025-26 season.

WWE and Fanatics announced Tuesday the launch of five WWE-themed online casino games that will be rolled out on Fanatics Casino by the end of July.

Logan Paul, the social media star turned WWE wrestler, is bringing his popular interview series “Impaulsive” to the WWE and Fanatics podcast network.

Fanatics and Fanatics Collectibles announced Wednesday they’ve signed incoming BYU freshman AJ Dybantsa to a multi-year exclusive deal, dubbing the pact one of the company’s “most significant NIL deals ever.”

Fanatics Inc. has extended and expanded its merchandising deal with Premier League’s Chelsea FC as the company looks to entrench itself in European football.

As BLACKPINK kicked off their long-awaited Deadline World Tour, the global K-pop superstars are not only taking over stadiums worldwide but also the sportswear scene.

With major league baseball quickly approaching the halfway point of the regular season, that only means one thing: The MLB All-Star Game is right around the corner.

Fanatics Fest was bigger and better this year at the Javits Center in New York City, and those superfans who weren’t able to attend to see their favorite athletes and celebrities will still be able to get the full experience. 

No play during the 2024 NFL season was more iconic than Philadelphia Eagles running back Saquon Barkley's backwards hurdle in a game against the Jacksonville Jaguars. 

Fanatics Fest 2025 saw more than 125,000 in attendance across the three days, up from 70,000 in 2024, including a complete sellout on Saturday.

A 39-year-old P.E. teacher from Pennsylvania outlasted professional athletes and finished third at the Fanatics Games.

Sports merchandising giant Fanatics is aiming to build a training camp for athletes to prepare them for life off the field.

Taking over the Javits Center from June 20–22, Fanatics Fest 2025 resurrected the energy and exclusivity of Shawn “Jay-Z” Carter’s legendary 40/40 Club — this time as a fully reimagined lounge experience in partnership with Fanatics Sportsbook and Casino.

Fanatics Fest might be the best value for money in sports today.