WWD: Lululemon, Fanatics Expand NHL Fan Collection to All 32 Teams

Lululemon and Fanatics are expanding their partnership with the National Hockey League by expanding their fan apparel collection to all 32 teams for the upcoming 2025-26 season. 

Last fall, the companies began offering key men’s and women’s apparel pieces for 11 teams, and the response was strong. According to Fanatics, the Lululemon merchandise ranked among the NHL’s top-five selling brands for the regular season. Launch-day sales of the initial collection accounted for 80 percent of league-wide sales across Fanatics’ network of e-commerce sites, with women’s products accounting for nearly half of those purchases.