THE HOLLYWOOD REPORTER: Fanatics Debuts “We’re Still Wearing It” Campaign Honoring Lionel Messi Ahead of World Cup Final

Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing It.”

Fanatics debuted a short film called “We’re Still Wearing It” Sunday morning, which features a Spanish-language version of the song “Don’t Cry For Me Argentina” by Luz Gaggi, a finalist on Argentina’s The Voice.