SPORTS BUSINESS JOURNAL: Fanatics sets international sales record after PSG’s Champions League win

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter


Fanatics announced that merchandise sales in the 12 hours following Paris Saint-Germain’s UEFA Champions League victory were the company’s highest for an individual team outside the U.S. More PSG merchandise was sold in the 12 hours after the win than the previous three months combined. Fans from 70 countries went to the official PSG online store to buy merchandise. Sales between 11pm and midnight CET on June 1 spiked more than 4,200% compared to total sales from May 30.

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Seth Schlechter
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