BLOOMBERG: Russell Wilson Teams With Fanatics, Lured by Collectibles Craze

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter
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Super Bowl champion quarterback Russell Wilson signed a multiyear partnership with e-commerce giant Fanatics Inc., teaming up for an expected boom in the sports memorabilia market.

Fanatics, founded by billionaire Michael Rubin, will create new Wilson memorabilia and collectibles ahead of Wilson’s 10th season with the NFL’s Seattle Seahawks. The quarterback already had a connection to Rubin, including a partnership that raised $60 million to combat food insecurity during the coronavirus pandemic…

Seth Schlechter
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