The Phoenix Suns announced Tuesday it will partner with sports merchandise company Fanatics.
Fanatics will oversee the Suns’ online, mobile and in-venue team shops at Phoenix Suns Arena in what is labeled an “omnichannel retail partnership.” Fanatics will also control e-commerce operations for the Suns’ sister team, the Mercury of the Women’s National Basketball Association, and collaborate with team jersey patch partner PayPal for payment options for consumers…