GLOBAL GAMING INSIDER: FanCash: Are sports betting operators able to mirror Fanatics’ reward currency?

Reward programs in gaming are by no means a foreign or atypical concept to operators, but instead one which has been rinsed, washed and repeated in many different ways up to this point. Primarily utilized via a points-based system, reward programs help operators instill motivation within their most loyal consumers, as well as establish omnichannel capabilities for those with commercial counterparts. 

Omnichannel reward integrations have relatively dominated the sports betting scene, with operators such as MGM Resorts International, Caesars Entertainment and Hard Rock International long since discovering ways to mirror digital and retail verticals. Change is inevitable, however, and a certain operator’s entrance into the sports betting scene during 2023 altered reward programs’ potential across the industry.