ESPN: Fanatics replacing Adidas as the NHL's official uniform partner

Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.

The deal runs 10 years. Financial terms were not disclosed. This marks the first time Fanatics branding will be directly on an official player uniform for a professional sports property.

Fanatics has been an NHL retail partner for nearly two decades. It will remain the official manufacturer of a broad range of NHL apparel, including the replica jerseys that it has produced since 2017. Fanatics will also make the uniforms for all NHL on-ice officials beginning in 2024-25.

"This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our players and fans," NHL commissioner Gary Bettman said in a statement. "Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear, our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports."