The NFL, other major sports leagues, players unions and team owners are leading the latest round of investment in Fanatics, the rapidly growing sports online-platform company.
The latest investment totals $1.5 billion, with the NFL kicking in the largest portion at $320 million. Fanatics is valued at $27 billion.
The NFL Players Association also made an investment. Other investors include Major League Baseball and its players union, as well as the National Hockey League.
Joseph Tsai, the Alibaba co-founder and Brooklyn Nets owner, and the Qatar Investment Authority, owner of the Paris Saint-Germain soccer team, also are investors in this latest round.