CLLCT: Four legendary jerseys worth $1.5 million! Fanatics Fest billboard is a show-stopper

Company: AllCompany: Fanatics Events
Written By Seth Schlechter

Fanatics Fest launched its most elaborate marketing campaign yet Thursday with a Brooklyn billboard featuring game-used jerseys valued at more than $1.5 million combined.

Billed as the Most Valuable Billboard, the display was created to promote the sale of tickets for Fanatics Fest 2026, which runs July 16-19.

The four jerseys on display correspond to dates for the show, using Joe Montana (16), Shohei Ohtani (17), Peyton Manning (18) and Johnny Unitas (19).

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Seth Schlechter
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