NEW YORK TIMES: Michael Rubin’s Big Shot

Life isn’t all helicopters and parties for the king of sports merch — he’s got plans.

Last month, after a three-day stretch in New York, Michael Rubin, was anxious to get back to Philadelphia to attend the home opener of the 76ers, the N.B.A. team of which he is an owner.

He left his 8,000-square-foot penthouse apartment in Greenwich Village and hopped into a waiting Mercedes-Benz van, which whizzed him a mile uptown to his helicopter, propellers awhirl. Thirty-five minutes later, he landed in a parking lot near the Wells Fargo Center, where the 76ers play, and was chauffeured to the arena in a Lincoln Navigator…