BUSINESS INSIDER: Fanatics is launching a casino app as it pushes beyond sports. Here's its plan to fight rivals in a cutthroat market.
Sports merch giant Fanatics is diving further into the gambling business by creating its own online casino.
On Friday, the company is launching a stand-alone casino app in four states as it expands beyond its bread-and-butter commerce and collectibles businesses. It's also rolling out a web version.
Fanatics entered the gambling fray a few years ago with sports betting and has been adding online casino games like slots, blackjack, and roulette. Its trajectory is familiar in the gambling world, where FanDuel, DraftKings, and others have moved from sports betting to online casinos.