BLOOMBERG: Nike Deepens Ties to Fanatics with College Sports Apparel Deal

Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

As part of the arrangement, Fanatics will make Nike-branded shirts, replica jerseys and other gear for all genders, while Nike focuses on its in-game products for the players. The companies declined to share financial terms.

Nike, based in Beaverton, Oregon, has existing sponsorship agreements with the biggest sports schools in the US. Several major universities are expected to be part of the Fanatics deal, including Alabama, Florida, Clemson, Oklahoma, Penn State and Oregon, according to a person familiar with the matter who asked not to be identified…