BLOOMBERG: New York Knicks Merchandise Sales Skyrocket in NBA Playoff Run
New York Knicks merchandise is flying off the shelves as the team makes its deepest NBA playoff run since the turn of the century.
Sales of Knicks products are up 80% compared to last season’s playoffs, according to new data from the NBA’s e-commerce partner, Fanatics Inc. The team begins the Eastern Conference Finals on Wednesday night when it hosts the Indiana Pacers at Madison Square Garden.
New York City has seen a flurry of activity around the Knicks in recent weeks as hype builds for a fanbase that hasn’t seen its team go this far since 2000. Crowds clad in blue and orange have been celebrating victories outside the arena, with videos going viral of fans climbing atop billboards and buses…
