FAST COMPANY: Your Sports Merch Is Going Beast Mode as Fanatics Expands Beyond Teams With Marshawn Lynch

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter
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Over the last decade, Fanatics has become the dominant player in sports apparel retail, thanks to its on-demand manufacturing and agile supply chain that has seen it close e-commerce and manufacturing deals with the NFL and Nike, MLB, NBA, NHL, MLS, European soccer clubs, and the Overwatch League.

Today the company announced its first deal with an individual player…

Seth Schlechter
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CNBC: Marshawn Lynch partners with Fanatics to run his Beast Mode online store