Pro sports teams can now create merchandise that responds to fan demand near instantaneously, thanks to online retailer Fanatics. The company offers a new low-bandwidth shopping site that works in stadiums with poor cell service, and a platform for predicting demand using myriad digital cues. As a result, NFL merch sales rose 50% last year and Fanatics won deals with major European soccer clubs and esports’ Overwatch League. Here’s how goals become gear…
FAST COMPANY: This Company Creates Sports Apparel at the Speed of Social Media–and Fans Love It
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CHEDDAR: Fanatics Gives Professional Athletes Corporate Experience Through 'Externship' Program
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