Rooting for your favorite sports team isn’t always easy. In its first-ever national advertising campaign, online sports-apparel retailer Fanatics is leveraging user-generated content to capture the highs and lows that come with being a diehard sports fan…
Online Sports Retailer Fanatics Turns to Fan Videos in First National Ad Push
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Inside the ambitious expansion of Fanatics, one of the hottest sports companies to hit Silicon Valley
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