FORBES: New NBA Flagship Store Set To Open In NYC

The company pulling the strings with the NBA’s online merchandise shop is Fanatics, which runs the online stores for all the major U.S. sports leagues. “Fanatics has been a phenomenal partner,” says Sal LaRocca, the NBA’s president of global operations and merchandising speaking about a relationship that stretches back 10 years. Now Fanatics is moving into the NBA's brick-and-mortar space as the operator of the league’s new flagship store set to open next week on 5th Avenue in midtown Manhattan…