The biggest sports upset of the year may have come from Justin Bieber.

Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios.

‘Debut patches’ will be appearing for the first time in the 2026-27 men’s Champions League campaign as part of an agreement between Fanatics and UEFA, European soccer’s governing body.

The NFL on Thursday announced new sportsbook partnerships, with Fanatics joining DraftKings and FanDuel as official betting operators of the league.

Some things never change for the Wilson brothers.

Topps is bringing debut patches to the NFL.

With a new NFL season around the corner, the league and Nike are building off the success of last year’s "Nike x NFL Rivalries" program, a first-of-its-kind uniform and apparel collection manufactured and sold by Fanatics, which was designed to deepen the connection fans and communities have with their football teams.

Abercrombie & Fitch has a new deal in place with NFL e-commerce partner Fanatics which will allow for A&F’s NFL collection to be “sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics.com and in Abercrombie stores and online.

LoveShackFancy and Fanatics are teaming up to court the college kids.

While none of the members of the 2026 draft class have taken the field for an actual game yet, they all received quite the welcome to the NFL moment thanks to Fanatics.

ESPN and Fanatics Studios are bringing fans behind the scenes of Fanatics Fest with the second edition of Fanatics Fest: All Access, premiering Aug. 4.

LeBron James’ 76ers merch was selling out almost as soon as the 22-time NBA All-Star decided to sign a two-year, $8 million contract with the team.

Shortly before midnight on Aug. 10, one of the biggest basketball cards of the year was pulled during a livestream break by RhodyBreakers of North Kingstown, Rhode Island.

Fanatics struck a deal to buy a federally regulated derivatives exchange and clearinghouse from BGC Group Inc., as the sports-apparel company and broker-dealer seek to partner on prediction markets for retail and institutional investors.

The announcement that LeBron James is signing with the Philadelphia 76ers is being commemorated in a limited-edition trading card.

Lululemon has turned its sights to baseball.

“Who has scissors?”

In the history of Major League Baseball, there’s never been two consecutive MVP winners at the same time in both the American and National League before now.

Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing It.”

Eli Griffith sat in a green room in the bowels of the Javits Center in Manhattan on the first day of Fanatics Fest waiting anxiously alongside his family.