NEWS
THE WALL STREET JOURNAL: Amex Goes After a Sports-Mad Crowd With Fanatics Credit Card
American Express has found a way to tap in to the country’s sports-obsessed culture—and the wagering on games that has increasingly become a part of it.
SPORTS ILLUSTRATED: Tom Brady Signed Exclusive Topps Now Card on Packers-Patriots FOX Broadcast
Tom Brady was back in Foxborough on Sunday, November 8th, with a special treat for the hobby.
THE ATHLETIC: NHL, Fanatics release Hometown Remix jerseys for all 32
Dom Fillion has been designing NHL jerseys for nearly two decades. But his latest project might be one of his most ambitious yet.
ESPN: NHL unveils Hometown Remix jerseys, merchandise for all 32 teams for 2026-27
The NHL Hometown Remix jerseys will be the highest-grossing merchandise program that the league has ever had, according to projections by Fanatics.
CNBC: Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature
At any given moment, Fanatics offers more than 1.5 million unique SKUs for sports fans to buy — from jerseys and hats to team-branded streetwear and socks. The search for those items is getting easier with a new feature called “Shop the Look,” created with the help of OpenAI’s Codex.
SPORTS ILLUSTRATED: Messi Breaks Topps NOW Sales Record, Unlocks First-Ever 1/1 White OpalFractor
Lionel Messi has another record to his name, this time in the trading card world.
SPORTS BUSINESS JOURNAL: Fanatics opening Centennial Yards store as part of Hawks retail deal
Fanatics will put its first store in a sports-adjacent mixed-use real estate development as part of a deal with the Hawks that turns over the team’s in-venue and e-commerce business to the organization.
THE PHILADELPHIA INQUIRER: The Eagles and Fanatics help Make-A-Wish dreams come true
After practice on Friday, Eagles offensive lineman Jordan Mailata had some wishes to grant.
BLOOMBERG: Fanatics Sales Surge 40% as CEO Eyes Battle for Sports Betting
Michael Rubin is coming for DraftKings and FanDuel.
FOX BUSINESS: Fanatics Sports & Casino app launches as single destination for betting ahead of NFL season
The 2026 NFL season has officially kicked off, and for Fanatics, it’s yet another football campaign to impact and enhance the fan experience.
YAHOO! SPORTS: Fanatics Fair Play Activated Twice in NFL Opener
The NFL is back, and so too is Fanatics Sportsbook's Fair Play policy.
BLOOMBERG: Fanatics’ King on Sports Betting and Prediction Markets
Fanatics’ Betting and Gaming CEO Matt King discusses the company’s newly launched all-in-one app, which combines sports betting, casino, and prediction markets.
PLAY MICHIGAN: Fanatics Sportsbook’s Fair Play Max Protects Michigan Sports Bettors from Injury-wrecked Props
A player gets hurt two snaps into the game. Under most sportsbooks’ rules, the prop bet built around him is lost.
MSN: Fanatics launches a 'super app' ahead of the NFL season kickoff
Fanatics has launched a unified mobile app that combines its sportsbook, online casino, and prediction-market products in a bid to become a broader super app for sports fans.
THE HOLLYWOOD REPORTER: Can Michael Rubin’s Fanatics Become a Hollywood Player?
The biggest sports upset of the year may have come from Justin Bieber.
AXIOS: Fanatics combines betting, prediction apps
Fanatics is combining its sportsbook, casino and prediction markets into one app, Fanatics Betting and Gaming CEO Matt King exclusively tells Axios.
THE ATHLETIC: Champions League players to wear new ‘debut patches’ in 2026-27 season
‘Debut patches’ will be appearing for the first time in the 2026-27 men’s Champions League campaign as part of an agreement between Fanatics and UEFA, European soccer’s governing body.
ESPN: NFL renews DraftKings, FanDuel deals, adds Fanatics
The NFL on Thursday announced new sportsbook partnerships, with Fanatics joining DraftKings and FanDuel as official betting operators of the league.
PEOPLE: Luke Wilson Says He Gets into ‘Pleasantly Heated’ Debates with Brothers Owen and Andrew over This Sports Topic (Exclusive)
Some things never change for the Wilson brothers.