Abercrombie & Fitch has a new deal in place with NFL e-commerce partner Fanatics which will allow for A&F’s NFL collection to be “sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics.com and in Abercrombie stores and online.

LoveShackFancy and Fanatics are teaming up to court the college kids.

While none of the members of the 2026 draft class have taken the field for an actual game yet, they all received quite the welcome to the NFL moment thanks to Fanatics.

ESPN and Fanatics Studios are bringing fans behind the scenes of Fanatics Fest with the second edition of Fanatics Fest: All Access, premiering Aug. 4.

LeBron James’ 76ers merch was selling out almost as soon as the 22-time NBA All-Star decided to sign a two-year, $8 million contract with the team.

Fanatics struck a deal to buy a federally regulated derivatives exchange and clearinghouse from BGC Group Inc., as the sports-apparel company and broker-dealer seek to partner on prediction markets for retail and institutional investors.

The announcement that LeBron James is signing with the Philadelphia 76ers is being commemorated in a limited-edition trading card.

Lululemon has turned its sights to baseball.

“Who has scissors?”

In the history of Major League Baseball, there’s never been two consecutive MVP winners at the same time in both the American and National League before now.

Hours before Lionel Messi plays in the 2026 FIFA World Cup Final, in what may be his final game on the Argentinian national team, the sports apparel, collectibles and entertainment company Fanatics is launching a campaign that focuses on Messi’s iconic number 10 jersey and declares “You Can’t Hang It Up While We’re Still Wearing It.”

Eli Griffith sat in a green room in the bowels of the Javits Center in Manhattan on the first day of Fanatics Fest waiting anxiously alongside his family.

We didn't get any big LeBron James news at Fanatics Fest after he announced early on he had no announcements for his Barber Shop Live Show with Maverick Carter, but we did get some news out of another NBA superstar as Cooper Flagg signed his biggest card to date.

Shohei Ohtani's 2018 Bowman Chrome Superfractor (batting variation) has sold via Fanatics Collect's private sales network for $3,365,000.

Fanatics core business of licensed sports products is also getting a workout this week, managing the 16,000 square feet of retail within the Cap One-entitled All-Star Village fan fest, which is part of MLB All-Star Game festivities in Philadelphia.

Prior to his appearance in MLB’s All-Star Weekend 3-on-3 baseball event, Jimmy Rollins was giving back to the community.

Reward programs in gaming are by no means a foreign or atypical concept to operators, but instead one which has been rinsed, washed and repeated in many different ways up to this point.

A prominent sportsbook is fighting back against the rise of threats and harassment directed at athletes, coaches and officials from disgruntled bettors.

Fanatics Fest has become an absolute bucket list item for those in the hobby, and this year's edition is right around the corner. 

The tennis G.O.A.T. is back in competition mode.