mike hermalyn

President, VIP - Fanatics

As President, VIP, Michael is responsible for building the most valuable VIP and loyalty program in sports - spanning team merchandise, collectibles, and gaming. He oversees Fanatics' most important relationships across the entire organization, including Customers, Athletes, Creators, Celebrities, and Influencers.

Before joining Fanatics, Michael served as Senior Vice President of Growth at DraftKings. He has also held senior leadership roles at CBS Corporation, TuneIn, and iHeartMedia, building a career at the intersection of media, technology, and fan engagement.

Michael is a proud girl dad, Cornell University graduate, and lives in Manhattan.