Fanatics Collectibles is relentlessly focused on improving the collector experience and further growing the hobby with sports fans and partners around the world.
growing the hobby
The combined vision and distinct strengths of both Fanatics and Topps continues to improve the collector experience, while maintaining vital parts of the hobby. Fanatics’ data-driven, direct-to-consumer expertise, which includes a database of more than 100 million sports fans globally, further enhances and expands upon Topps’ existing digital capabilities. Topps’ world-class quality, product development, and manufacturing capabilities, along with their commitment to collectors and hobby shops, further ensures products are more readily accessible, positively impacting current and future collectors and partners.
product innovation
The history of trading cards is a history of creative and disruptive product innovation – from the introduction of autograph and memorabilia cards to the adoption of new printing technologies. Today, Fanatics Collectibles continues to build upon this history by creating unique experiences and product offerings that only Fanatics can deliver.
A great example of this is the Debut Patch program - the first-ever memorabilia made in partnership with professional sports leagues specifically for inclusion on trading cards. Starting in 2023 with Major League Baseball, when players make their debut on the field, their jerseys include a custom patch, which is then embedded in a highly collectible 1/1 trading card. The program has since expanded to the NFL, NBA, MLS, UFC, F1, WWE and FIFA. Through this innovative offering, collectors and fans across every one of these sports will have the chance to own a piece of sports history.
With this new product, and many others, Fanatics Collectibles is bringing collectors closer to the athletes and sports that they love.
Another example of innovation is the Gold Logoman program, which has been instituted with MLB, the NBA and the NFL. When a player wins a major award, they will wear a gold patch version of that league’s logo the season after they won, to be taken off and inserted into a future set.
