FANATICS ADVERTISING BRAND SOLUTIONS
We’ve been intentional about constructing a platform that hits every touchpoint of the fan experience — creating integrated opportunities for brands to connect with today’s sports fans across content, commerce, and culture through both onsite and offsite media opportunities.
Each solution is built to scale, blending data-driven precision with cultural relevance, ensuring that every campaign not only resonates with fans, but also drives measurable business outcomes.
onsite media opportunities
Integrate your brand directly into the purchase flow of the world’s largest sports commerce platform. Media offerings build awareness and deliver direct value, integrating your brand into the moment when brand passion turns to purchase.
offsite media opportunities
Fanatics offsite programmatic products offer your brand the power to reach our unique subset of sports fans everywhere they’re consuming content, offering both brand safety and measurement mechanisms.
Fanatics Fest
Fanatics Fest is a one-of-a-kind celebration of sports, culture, and fandom designed to deliver premium brand visibility and engagement. This immersive experience brings together the worlds of sports, fashion, entertainment, and commerce, offering advertisers unique opportunities to authentically connect with passionate, purchase-ready fans.
FANATICS ORIGINALS
Fanatics Originals is a premium content platform that delivers exclusive, original content that brings fans closer to the athletes, leagues, and moments they love — celebrating iconic legends, rising stars, and the stories that define the sports world. Check out our Originals show Play It Back to see this content in action.
The Fanatics App
The Fanatics App invites fans to engage with commerce, live scores, and free-to-play games — all in one platform, driving frequent and repeat fan engagement. Partnering through the app brings opportunity to reach our audience in dynamic, digital-first ways.
package inserts
Package inserts place a brand offer inside packages fans receive after purchasing from our site. This high-impact touchpoint places a brand’s offer directly into the hands of passionate sports consumers at a moment of peak excitement and engagement.
Disclaimer
While we strive to achieve the best results for every campaign, results may vary by audience, market conditions and other factors. Past performance does not guarantee future outcomes, and specific results are not promised or implied. Our examples and metrics are provided for illustrative purposes only.