Our Expertise

The range of skills and infrastructure required to be a successful online retailer have evolved rapidly since we first launched our business in 1995. From the explosion in natural and paid search marketing to the development of social media strategies, we’ve evolved our team and capabilities over the years to provide our partners with the most current, best-of-breed retail solutions. Along the way, we’ve also pioneered and defined many industry best practices including our award winning affiliate marketing programs, our dominating and highly responsive approach to hot-market events and our innovative social media strategies, which lead the industry in their power to identify and convert sports fans into buyers.

Our solutions are vast including everything from industry leading customer service, to website platform development, secure shopping solutions, expertise in merchandising and fulfillment, advanced digital marketing, and complete licensing and manufacturing. Fanatics extends these services to partners who desire an all-in-one solution to fulfill the needs of fans worldwide.

Combining best of breed e-commerce hosting and retail strategy with highly efficient order fulfillment and customer relationship management, Fanatics is proud to be a leader in the licensed sports merchandise industry.