FORBES: Fanatics Offers Elite Career Program For Professional Athletes

The cheers of the crowd upon scoring the winning goal, the sense of invincibility crossing the finish line first, and the excitement of competing at the highest echelons encapsulate the life of a professional athlete. Athletes epitomize commitment, resilience and optimal physical prowess. While the admiration and financial rewards can be significant, there is an area where the sports industry often falls short—adequately preparing its stars for life post-retirement.

Fanatics, the ultimate sports apparel and fan gear store, join the campaign of setting professional athletes up for success off the playing field. The Athlete Immersion Program provides an opportunity for professional athletes to participate in dynamic learning and development sessions with leaders in different categories of business.

“It’s an interesting way to convey the concept: you don’t have to abandon everything you loved about your 1.0 career,” stated Toretha McGuire, SVP, Talent Management and Diversity, Equality, and Inclusion at Fanatics, “The sports industry is a business. It’s very multi-dimensional. And so there are tons of opportunities for you within this sports ecosystem. Showing them all the things that have been monetized will open the aperture of what’s possible in their 2.0 careers...”