mike armstrong

Senior Vice President – Fanatics Events

As the Senior Vice President of Fanatics Events, Mike is responsible for the business operations of the group, which includes budgeting, revenue generation, and strategy development. As a lifelong collector, Mike is passionate about creating new opportunities for sports fans and collectors to come together and celebrate their fandoms and the hobby.  

Prior to joining Fanatics, Mike was a Vice President at ReedPop, where he contributed to the growth and success of some of the most important and influential pop culture events including New York Comic Con, Star Wars Celebration and Special Edition: NYC. Early in his career, Mike worked for several minor league baseball teams and donned a mascot costume whenever he had the chance.