Direct to Consumer

Fanatics builds direct relationships with customers underneath proprietary brands, such as and, two of our leading online shopping destinations. Sports fans, students, alumni and gift givers can find everything to support their passion. We feature hundreds of thousands of officially licensed sports apparel and gear across more than 600 teams and multiple leagues. Fanatics provides an all-in-one shopping experience from the time a person enters one of our sites, to the point of delivery and post-fulfillment.