“The goal of the ‘We Back Pat’ campaign has always been to give Tennessee fans the opportunity to demonstrate their support of Coach Summitt, while generating awareness and increasing funds for Alzheimer’s research,” said Chris Fuller, Senior Associate Athletics Director for External Operations at the University of Tennessee. “Partnering with Fanatics gave us the tools we needed to reach fans and get them involved in this great campaign.”

“Pat Summitt has changed the game of women’s basketball for 38 seasons and the Pat Summitt Foundation Fund is committed to changing the game of Alzheimer’s disease. The Fund aids in the education and awareness of Alzheimer’s, and research to treat, prevent, cure and eliminate this disease,” said Danielle Donehew, Associate Commissioner for the BIG EAST Conference and representative for The Pat Summitt Foundation Fund. “We are grateful for the continued support of hundreds of fans, organizations, and companies including Fanatics Cares, the Southeastern Conference, the Collegiate Licensing Company, the Community Foundation of Middle Tennessee, and the University of Tennessee. The Fanatics Cares line of ‘We Back Pat’ merchandise is another example of the outpouring of support as Pat Summitt faces her toughest opponent.”

Partner Services | Case Study | Testimonials