‘We Back Pat’ Case Study

Kicking off its first campaign in 2011 with the launch of the Pat Summitt Foundation, Fanatics Cares partnered with the University of Tennessee to help in the fight against Alzheimer’s. The ‘We Back Pat’ initiative started with a simple shirt that sold over 10,000 units in less than a week and will continue to grow into a full line of quality merchandise that display custom designs created by a team who is fanatic about helping others.

‘We Back Pat’ Case Study

  • All 12 SEC schools participated during ‘We Back Pat’ Week: January 15-22, 2012
  • $55,000 Check presentation to the Pat Summitt Foundation Fund during UT vs. UConn Men’s Basketball Game
  • TV Coverage: coaches, players, cheerleaders, National Anthem singers, and announcers all wore ‘We Back Pat’ tees in support

*Images provided by the University of Tennessee

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