Merchandising

There are many providers of e-commerce technology and services, but very few who assume inventory risk and understand how to merchandise and market goods to a highly targeted audience. We maintain direct account status with every major licensee of team and league licensed merchandise and we inventory the world’s largest assortment of these products. Beyond having the largest selection, we also develop assortment plans that allow us to target various market demographics and price points. These are enhanced with our large proprietary library of product photos shot to improve conversions and reduce return rates. Finally, our experience in managing hot market events is unmatched. We’ve powered the official online store for 5 national championship winners and continue to lead the industry in scope of assortment and responsiveness to timely events.

Assortment Planning
Our highly experienced team of Buyers and Category Managers develop merchandise plans for each of our partners by product category to ensure the optimal mix of products. We also maintain direct account status with every major licensee.

Inventory Management
We stock over 250,000 items in our warehouse for over 600 teams. Maintaining proper inventory levels is critical to satisfying customers and maximizing revenues. We combine a variety of merchandising analytics with proprietary techniques to ensure that our inventory levels are optimized, including critical hot market events.

Forecast Planning
We combine a variety of factors to create rolling forecasts for each of the stores we power according to what’s happening on the field of play, our flexible marketing schedules, past sales history and other factors to ensure that we have the right assortment to meet current demand.

Product Presentation
We have large proprietary library of product images which we shoot from various view points to improve conversion rates, increase customer confidence and reduce return rates.

Hot-Market Expertise
We’ve powered several official online stores during key championship victories, including the New York Giants during Super Bowl XLVI, 7 BCS National Champions, and many others across sports like college basketball, baseball and more. Fanatics continues to lead the industry in the scope of our assortment and our responsiveness to these timely events.

Direct Account Status With Top Licensees
We maintain direct account status with every major licensee of team and league licensed merchandise and have the world’s largest assortment of these products.

NEWS

SOCIAL