Executive Team

Michael Rubin, Executive Chairman: Kynetic is the newest chapter in Rubin’s storied career as one of the country’s most successful and respected entrepreneurs. The company launched on the heels of eBay’s $2.4 billion acquisition of GSI Commerce, Inc. Over a 12-year period, Rubin and his team built GSI into a global network of e-commerce, multi-channel and digital marketing businesses servicing 150 of the top 500 Internet retailers.

Fueled by a true passion for building consumer internet businesses, Rubin formed Kynetic which consists of three previously owned GSI companies: Fanatics, a leading online retailer of licensed sports merchandise; Rue La La, a leading online private sale destination in the U.S.; and ShopRunner, an innovative members-only service that aggregates shopping benefits from the top retailers and brands.

Rubin began building businesses at age 12, when he opened a ski-tuning company in his parents’ basement. His success as an entrepreneur was showcased in the inaugural season of CBS’ hit show “Undercover Boss,” as well as highlighted in numerous media outlets, including The Wall Street Journal, CNBC, CNN, The New York Times, BusinessWeek and People.

Alan Trager, CEO: Founder of Fanatics, Inc., Alan has served as CEO since 1999. Alan and his brother, Mitch, started the company in 1995 when they opened a small brick-and-mortar team store in the Jacksonville, Fla. area. Previously, Alan was CFO of a mid-sized retail chain in the Southeast. In addition to his responsibilities as CFO, Alan has also overseen a number of other areas including information technology and marketing. Alan received a Bachelor of Science degree from the University of Florida in 1975.

Mitch Trager, CSO: Mitch co-founded Fanatics with his brother, Alan, in 1995. Prior to Fanatics, Mitch was the Vice President of a mid-sized retail chain in the Southeast for 15 years, a total of 25 years with the company. He received a Bachelor of Science degree from Jacksonville University in 1969.

Brent Trager, COO: Brent Trager, COO of Fanatics, was born and raised in Jacksonville, Fla. As COO, he focuses on continuous improvement through all facets of operations involving service, technology and logistics. Prior to joining Fanatics, Brent graduated from the University of Florida in 1995 with a Bachelor of Science in Business Administration, majoring in Business Finance.

Thomas Baumlin, CFO: Responsible for managing and directing the company’s finance, accounting, and human resources departments. Tom brings a solid financial acumen and extensive background to the Fanatics family. Prior to joining the company in 2011, Tom was the Managing Director of a venture capital firm, CEO of a furniture and apparel corporation, and Founder of a sports licensed apparel company while attending college. He earned an MBA in Marketing and Accounting from Columbia Graduate School of Business and a BA in International Relations and History from Stanford University.

Jamie Davis, President: Jamie has over 20 years of sports industry experience. Most recently, Jamie served as President of Versus, now the NBC Sports Network, where he oversaw the network’s day-to-day programming, production, digital media, marketing, finance and sales operations, while also directing and executing an overall strategic growth plan and vision for the network. With Davis at the helm, Versus became the fastest growing sports cable network in the United States and delivered unprecedented growth in ratings, distribution and profitability. Prior to Versus, Jamie served as Managing Director of ESPN STAR Sports (ESS), a joint venture between News Corporation and The Walt Disney Company. He also worked for News Corporation for 11 years in various roles and was a member of the Fox Sports launch team. Jamie graduated from Colgate University with a Bachelor of Arts. He received his MBA from New York University’s Stern School of Business.

Jack Boyle, President of Merchandising: Jack oversees all merchandising, including managing vendor relationships, building the sports licensed business, developing and executing product strategy, and growing merchandise assortment. Before joining Fanatics, Jack was the Executive Vice President and General Merchandising Manager of women’s and intimate apparel at Kohl’s corporation. Prior to joining Kohl’s in 1999, he spent ten years at Famous-Barr, a division of The May Department Stores Company, where he went from Assistant Buyer to Divisional Merchandise Manager. Jack graduated from the University of Missouri at Columbia with a major in Finance and Banking.

Kevin Bates, President of IT: Kevin Bates has been Divisional President of Retail Operations at Dreams Inc. since 2003. Kevin founded FansEdge® in 1998 and served as its Chief Executive Officer. When Dreams, Inc. acquired FansEdge in 2003, he became President of its e-commerce division. From 1996 to 1999, Kevin served as President of Galvin and Wright, Inc. He holds various technology certificates from DePaul University in Chicago, Illinois, and Internet Webmaster E-commerce Professional from Net Guru Technologies of Oak Brook, Illinois. Kevin holds a B.S. degree in Computer Science from Northern Illinois University in DeKalb, Illinois

Gary Gertzog, EVP, Business Affairs: Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic planning.   Prior to coming to Fanatics, Gary oversaw all legal and business affairs for the NFL’s commercial operations, including media, consumer product licensing, corporate sponsorships, events and intellectual property.  He worked closely with NFL Clubs, key business partners, and served as senior executive liaison to the NFL Business Ventures Committee, Pro Football Hall of Fame, and Players, Inc (the business entity for the NFLPA).  Prior to joining the NFL, Gary was a partner at a New York City law firm.  Gary is a 1983 graduate of George Washington University Law School where he was a member of the Law Review.  He obtained a B.S. in Industrial & Labor Relations from Cornell University in 1980.  Gary was also selected as a “40 under 40” by Crain’s New York Business and Corporate Counsel Magazine.


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