Executive Team

Michael Rubin, Executive Chairman:

Kynetic is the newest chapter in Rubin’s storied career as one of the country’s most successful and respected entrepreneurs. The company launched on the heels of eBay’s $2.4 billion acquisition of GSI Commerce, Inc. Over a 12-year period, Rubin and his team built GSI into a global network of e-commerce, multi-channel and digital marketing businesses servicing 150 of the top 500 Internet retailers.

Fueled by a true passion for building consumer internet businesses, Rubin formed Kynetic which consists of three previously owned GSI companies: Fanatics, a leading online retailer of licensed sports merchandise; Rue La La, a leading online private sale destination in the U.S.; and ShopRunner, an innovative members-only service that aggregates shopping benefits from the top retailers and brands.

Rubin began building businesses at age 12, when he opened a ski-tuning company in his parents’ basement. His success as an entrepreneur was showcased in the inaugural season of CBS’ hit show “Undercover Boss,” as well as highlighted in numerous media outlets, including The Wall Street Journal, CNBC, CNN, The New York Times, BusinessWeek and People.

Doug Mack, CEO:

A 17-year eCommerce innovator, Doug joined Fanatics as CEO in April 2014. He previously served as CEO of One Kings Lane, a leading online destination for home design, which he joined as a $10M start-up and led its growth into an Internet Retailer Top 100 company and one of the most exciting retail brands today. Prior to One Kings Lane, Doug was CEO of Scene7, the leading rich-media platform for eCommerce, which has powered websites for more than 1,000 global retailers, including Nike, QVC, Amazon and Home Depot. After completing the sale of Scene7 to Adobe, Doug joined the Adobe leadership team, and ultimately became GM of the digital media division, which included flagship properties such as Adobe Photoshop and Adobe Flash Media Server.

Doug began his career in the General Electric management training programs, was an engagement manager with McKinsey & Company and later became Executive Vice President of Broderbund Software. Named to Business Insider’s “Silicon Valley 100” four years running, Doug was elected to Kate Spade & Company’s Board of Directors in June 2014.

A Boston College graduate, Doug is a sports enthusiast who as CEO of Fanatics is combining his love of sports with his passion for building great Internet companies and teams.

Thomas Baumlin, CFO:

Responsible for managing and directing the company’s finance, accounting, and human resources departments. Tom brings a solid financial acumen and extensive background to the Fanatics family. Prior to joining the company in 2011, Tom was the Managing Director of a venture capital firm, CEO of a furniture and apparel corporation, and Founder of a sports licensed apparel company while attending college. He earned an MBA in Marketing and Accounting from Columbia Graduate School of Business and a BA in International Relations and History from Stanford University.

Chris Orton, Chief Marketing and Revenue Officer:

As Chief Marketing and Revenue Officer, Chris is responsible for the strategy and execution of Fanatics’ marketing efforts across the company’s own sites and its network of e-stores. A 20-year marketing and brand-building veteran, Chris joined Fanatics from Orbitz Worldwide, where he was COO and President of Orbitz.com, playing a significant role in a number of Orbitz’s key initiatives, including advanced analytics, CRM, branding, customer engagement and the rollout of the company’s highly rated consumer loyalty programs. Prior to Orbitz, he served as the head of Internet Marketing at eBay, Inc., where he was responsible for a budget in the hundreds of millions of dollars that included paid search, SEO and all affiliates and display marketing channels. Chris joined eBay after eight years of CRM and ERP consulting at Kana Software, PriceWaterhouseCoopers and Andersen Consulting (Accenture). He has an MBA from the Haas School of Business at the University of California, Berkeley and a Bachelor of Arts in Economics and International Relations from the University of California, Davis.

Matt Madrigal, Chief Technology and Product Officer:

As Chief Technology and Product Officer, Matt will play a key role in shaping technology and mobile strategy, while expanding product development and data capabilities for both the consumer and partner sides of the business to support the company’s next generation of growth. A 16-year tech industry veteran, Matt was most recently SVP of eCommerce & Marketing for Williams-Sonoma, Inc., where he led all digital commerce and mobile technology functions for a portfolio of home furnishings brands, such as Williams-Sonoma, Pottery Barn and West Elm, helping to grow the company’s eCommerce business to over two billion dollars in 2013. Prior to Williams-Sonoma, Matt led engineering and product for all of eBay’s digital marketing and onsite advertising technology functions, including the analytical & data platforms that powered the company’s global Internet marketing efforts. While at eBay, he was also instrumental in the creation of Triton, one of the most respected SEM platforms in the industry. A graduate of the University of California, Berkeley, Matt was also a senior consultant with KANA Software and began his career as an analyst at Accenture.

Jack Boyle, President, Merchandising:

Jack oversees all merchandising, including managing vendor relationships, building the sports licensed business, developing and executing product strategy, and growing merchandise assortment. Before joining Fanatics, Jack was the Executive Vice President and General Merchandising Manager of women’s and intimate apparel at Kohl’s corporation. Prior to joining Kohl’s in 1999, he spent ten years at Famous-Barr, a division of The May Department Stores Company, where he went from Assistant Buyer to Divisional Merchandise Manager. Jack graduated from the University of Missouri at Columbia with a major in Finance and Banking.

Ross Tannenbaum, President, Fanatics Authentic:

Ross oversees Fanatics Authentic operations as well as all In Venue business, to include Stadium and Game Used operations.  Ross was the President of Dreams Inc. and also served as its Chief Executive Officer until sold to Fanatics in 2012. Previously, he served as Principal Financial Officer of Dreams Inc., President and one-third owner of MMI, and was a Co-founder of Video Depositions of Florida. From 1986 to 1992, Ross served in various capacities in the investment banking division of City National Bank of Florida. Ross earned a B.A. from the University of Florida in 1984.

Raphael Peck, President, Fanatics Apparel:

Raphael is responsible for all aspects of product creation, including the customization of apparel and jerseys, providing fans apparel choices not currently available in the market, and expanding the broadest assortment in the industry. Prior to coming to Fanatics, Raphael had global responsibility for Oakley’s Apparel, Footwear and Accessory business.  Under his leadership Oakley developed their performance business, gained access to sporting goods and doubled their revenues.  He oversaw planning, merchandising, design and supply chain in this capacity. Prior to joining Oakley, Raphael spent over seven years with Under Armour where he held various positions, culminating as Senior Vice President, Footwear & Licensing.  Raphael obtained a B.A. in International Affairs from Lewis and Clark College.

Gary Gertzog, EVP, Business Affairs:

Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic planning.   Prior to coming to Fanatics, Gary oversaw all legal and business affairs for the NFL’s commercial operations, including media, consumer product licensing, corporate sponsorships, events and intellectual property.  He worked closely with NFL Clubs, key business partners, and served as senior executive liaison to the NFL Business Ventures Committee, Pro Football Hall of Fame, and Players, Inc (the business entity for the NFLPA).  Prior to joining the NFL, Gary was a partner at a New York City law firm.  Gary is a 1983 graduate of George Washington University Law School where he was a member of the Law Review.  He obtained a B.S. in Industrial & Labor Relations from Cornell University in 1980.  Gary was also selected as a “40 under 40” by Crain’s New York Business and Corporate Counsel Magazine.

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