Georgia Tech Athletics Extends Contract with e-commerce Provider, TeamFanShop

JACKSONVILLE, FL October 24, 2011 – The Georgia Tech Athletics program extends agreement with TeamFanShop, Inc., a subsidiary of Fanatics, LLC. TeamFanShop was chosen as the e-commerce provider in 2007 to power the official online store of Georgia Tech Athletics. The multi-year contract includes an enhanced e-commerce platform, merchandising solutions, marketing services, inventory management, and a comprehensive customer experience team. The Ramblin Wreck shop features easy site navigation with over 1400 Yellow Jackets products, flat rate shipping, 365-day returns, and an unconditional satisfaction guarantee.

“Extending our agreement with TeamFanShop was a clear-cut decision when reviewing our Year Over Year increase in sales. The Georgia Tech online store experienced outstanding first and second year increases with over 100% YOY growth,” stated Wayne Hogan, Associate Athletic Director for the Georgia Institute of Technology. “Not only have our sale numbers been consistently impressive, TeamFanShop also provides an all-inclusive service combining site quality, merchandising, marketing, and customer service wrapped up in one single online solution. Their complete process makes running an e-commerce store a painless procedure on our end.”

The Official Online Store of Georgia Tech Athletics, http://www.ramblinwreckstore.com/, features clothing, accessories and tailgating gear for men, women and kids including T-shirts, hats, jerseys, game day tees, vintage apparel and more. Yellow Jackets fans can also take advantage of flat rate shipping – buy as many items as you like for one low cost of shipping and have it delivered to your doorstep in just three days. The customer experience team is standing by to answer any questions and make sure that every Ramblin Wreck Store customer is 100% satisfied.

“It has been a pleasure working with the Georgia Tech Athletics program and we are excited to continue our successful relationship with this new contract extension,” commented Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. “With the current football season in full swing and basketball underway, our primary mission is to provide Georgia Tech fans worldwide with the largest selection of in-demand Yellow Jackets merchandise while delivering each order quickly and efficiently.”

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