relentlessly enhancing the fan experience

100M+

Reachable Fans

900+

Sports Properties

5,000+

Athlete Relationships

Fanatics is a leading global sports platform redefining how fans connect with the teams, players, and moments they love. Our businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, and Fanatics Studios – maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, and collect, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook, iGaming and prediction market platforms, physical and digital trading cards, live events, premium sports entertainment content, and more. Together, they form a powerful, integrated ecosystem delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges, and retail partners; over 5,000 athletes and celebrities, of which 250 are exclusive; and over 2,000 retail locations, including all Lids retail stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.


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unmatched roster of the
sports world’s preeminent leagues, teams and global brands

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See Our Partners

BUILDING AN END-TO-END DIGITAL SPORTS EXPERIENCE  

FANATICS COMMERCE

FANATICS COMMERCE

A leading designer, manufacturer, and retailer of licensed consumer products, including fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.

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FANATICS COLLECTIBLES

FANATICS COLLECTIBLES

A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.

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FANATICS BETTING & GAMING

FANATICS BETTING & GAMING

An online and retail sports betting and online casino real-money wagering platform.

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FANATICS EVENTS

FANATICS EVENTS

Fanatics Events is building the largest and most exciting network of sports and collector fan events around the world.

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FANATICS STUDIOS

FANATICS STUDIOS

Fanatics Studios is a transformative joint venture by Fanatics and OBB Media, the award-winning next-gen entertainment studio, creating the premier global studio for sports entertainment.

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FANATICS ONE

Fanatics ONE is a first-of-its-kind loyalty program that connects the entire Fanatics ecosystem to reward fandom like never before.

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BRANDS IN OUR PORTFOLIO

WITH MORE THAN 80 OFFICES & FACILITIES ACROSS THE GLOBE, FANATICS IS BEST POSITIONED TO SERVICE FANS & PARTNERS ANYTIME, ANYWHERE 

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FANATICS IN THE NEWS

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News
AD AGE: Fanatics Sportsbook bets on Kendall Jenner in its Super Bowl debut—inside the approach

Fanatics Sportsbook will make its Super Bowl advertising debut this year by turning Kendall Jenner’s Super Bowl pick into a real wager, inviting viewers to bet with her or against her after she reveals her prediction for the game.

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VARIETY: Fanatics Sportsbook Bets on Kendall Jenner for Super Bowl Commercial

Fanatics Sportsbook wants to break away from the usual gambling promotions that rely on former football players and quick-cash incentives to make its marketing point.

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PUCK: How Fanatics Studios is Revamping the ESPYs

Do you remember when Tom Brady threw the Lombardi Trophy to Rob Gronkowski at Fanatics Fest last June, only for it to drop and break?

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ASSOCIATED PRESS: Fanatics debuts Fanatics Studios with Olympics, Tom Brady and ESPN at Intuit Dome

Tom Brady stood on the basketball court at Intuit Dome as Aaron Donald, Travis Scott, James Harden and Hailey Bieber mingled nearby Tuesday night, part of a couple-hundred-person crowd brought together for the launch of Fanatics Studios.

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SPORTS BUSINESS JOURNAL: Fanatics Studios launches with LA28, Fox, ESPN, MLB, WWE among partners

Fanatics is formally diving into the content production business by partnering with L.A.-based OBB Media to launch Fanatics Studios.

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THE HOLLYWOOD REPORTER: Sports Powerhouse Fanatics Pushes Into Entertainment With Launch of Fanatics Studios

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way.

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YAHOO! SPORTS: Why LeBron James will be only player in NBA with special patch on his jersey

Los Angeles Lakers star forward LeBron James’ jersey will look slightly different than the rest of the players in the NBA for the rest of the 2025-26 season.

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FRONT OFFICE SPORTS: LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

LeBron James continues to lean into branded content this season.

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HYPEBEAST: Fanatics Fest 2026 To Return With Tom Brady, JAY-Z, Travis Scott and More

After a record-shattering debut, the “Comic-Con of Sports” is officially heading back to the Big Apple. Fanatics Fest 2026 is slated to take over New York City this July, transforming the Javits Center into a sprawling epicenter of sports, culture, and high-end collecting.

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SPORTS ILLUSTRATED: Topps takes over social media on first day of 2026

Today marks the beginning of a new year; for the second year in a row, Topps promoted #1of1Day.

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