Reporting directly to Jamie Davis, President of Fanatics, Donovan is responsible for directing strategic consumer marketing efforts to build awareness for the Fanatics brand.

“Ryan joining the company as Vice President of Marketing is very exciting for us as he brings the kind of sports industry knowledge and marketing skill needed to build Fanatics into a well-recognized leader in the licensed sports merchandise space,” said Davis.

“I’m thrilled to be joining the Fanatics team and look forward to working with such a dynamic and ever-expanding company,” added Donovan. “The company’s growth in such a short amount of time has been remarkable, but what’s really exciting is the opportunity to connect this brand to sports fans in a meaningful way and turn Fanatics into a household name.”

During his time with NBC Sports and NBC Sports Network, Donovan managed all strategic marketing initiatives for the National Hockey League, Major League Soccer, Tour de France and other popular sports that the media company televises. Prior to the merger between Comcast and NBC Universal, Donovan was the VP, Marketing for Versus, during which time he helped the company make Versus the fastest growing cable sports network in the country. Donovan, who was credited with a 2012 Sports Emmy, has been awarded more than 50 PromaxBDAs awards and nine Sports Media Marketing awards, including the 2011 Titanium award.

Before his experience at NBC Sports, Donovan was VP of Marketing for the SS+K advertising agency where he developed marketing strategies for the LIVESTRONG Foundation. His resume also includes a marketing and communications background with Fox Sports Net, Streetball International and an internship with the National Football League.

Donovan has a Master of Business Administration with a concentration in Marketing from Boston College and a Bachelor of Arts from Dartmouth College.

About Fanatics
Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Mounted Memories (www.mountedmemories.com). In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.

About Kynetic
Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit http://www.kynetic.com.

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Heightened excitement by Ravens fans was also evident during January leading up to the Super Bowl as the Ravens were the second-best selling NFL team on Fanatics.com compared to last January, behind only the team they just beat to win the Vince Lombardi Trophy – the 49ers.

During the 2013 NFL Playoffs, Fanatics.com saw a surge in the sale of Ravens merchandise with the presence of all-pro linebacker Ray Lewis.  Playing his last game in Super Bowl XLVII since announcing his retirement on January 2, 2013, Lewis’ #52 Ravens jersey was the top-selling jersey on Fanatics.com during the month of January, up a resounding 2000% compared to last January.

Along with a huge assortment of player and championship merchandise, every Ravens fan can shop over 1600 Ravens products – everything from Nike Super Bowl jerseys, t-shirts, sweatshirts, hats, collectibles, player name and number tees, home décor and more. Click Here to see the full selection of Baltimore Ravens Championship gear and enjoy Free Shipping on orders over $75, quick delivery, 365-day returns and a 100% Satisfaction Guarantee.

About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Mounted Memories (www.mountedmemories.com). In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties. For more information, please visit www.fanaticsinc.com.

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JACKSONVILLE, Fla. – November 22, 2012 – Sports Fans! Looking to save time and money this holiday season? Look no further than Fanatics.com, which announced today that it will roll out special ‘Black Friday’ and ‘Cyber Monday’ deals for its customers, set to begin on Thanksgiving Day, Thursday, November 22. Fanatics.com, a leading online retailer of officially licensed sports merchandise, will provide an additional 20% discount to over 20,000 items already on sale. Plus, customers will get free, 3-business day shipping for any order of $50.

Fanatics will provide the ultimate shopping experience to sports fans this holiday season, offering the largest selection of top quality products for hundreds of teams across the country, with discounts on everything from jerseys, t-shirts, hats, holiday ornaments, home decor and more. The online retailer acts as a one-stop-shop for sports fans looking to get their hands on their favorite team gear, while avoiding the long lines many shoppers have become accustomed to during the usual day-after-Thanksgiving rush. With an endless assortment of products (over 250,000 officially licensed sports items) and 24-hour customer service, customers can shop at their own convenience without the stress that comes with Black Friday. Fanatics begins offering this sale on Thanksgiving Day, ending ‘Cyber Monday’, November 26.

Visit Fanatics.com today for all your holiday merchandise.

About Fanatics
Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans. Comprising the broadest online assortment, Fanatics offers hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports Network, CBS Sports, FOX Sports) and over 100 collegiate and professional team properties.

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“This new partnership enables the university to protect and enhance the royalty revenues that support student success, continue its commitment to growing business in Ohio, and demonstrate leadership in socially responsible business practices,” said Jeff Kaplan, senior vice president and executive officer to the president. “This agreement, which was awarded through a competitive selection process, meets all our criteria with two companies that we believe are leaders in their respective fields and have a clear understanding of our uncompromising code of conduct and a demonstrated commitment to Ohio.”

The university sought a new business model for apparel, which accounts for nearly two-thirds of its $9 million trademark and licensing annual revenue, as a way to enhance funding for scholarships, student programing and other university initiatives. This agreement will generate at least an additional $4.5 million annually in royalties to help Ohio State reinvest in the university. Implementation of the new licensing model will be phased in over the next year.

Providing support to students
In the past, revenue distributed annually from trademark and licensing has allowed Ohio State to fund nearly 5,000 need-based scholarships, provide partial funding for approximately 600 grant-in-aid scholarships each year to student-athletes, create a Student Life endowment to support 1,000 student organizations, and invest nearly $8 million in new library collections. This new agreement will stabilize that funding base.

In addition, the new revenue generated will be used to fund more student scholarships, support opportunities for student-athletes, and increase Office of Student Life staffing to meet growing demands in Student Advocacy, Buckeye Careers and Disability Support Services. Further, the new funds will support the Alumni Association’s new career management office as well as provide additional resources to enhance alumni involvement including mentoring students and young alumni.

Licensees to double business with Ohio companies
Both J. America and Fanatics have a strong presence in Ohio and have existing relationships with Ohio State. J. America, based in Webberville, Mich., is a current Ohio State apparel licensee. The company now will manage the apparel production and distribution with a guarantee to the university of $85 million over 10 years. Fanatics, based in Jacksonville, Fla., will retain the existing online store that it currently operates for the Department of Athletics official team shop and assume management for all athletics venue retail. Fanatics’ guarantee for retail is $12 million over 10 years. The new partnership will cover the design, production, marketing and distribution of all apparel categories including headwear, with the exception of officially licensed Ohio State apparel produced by Nike.

Through J. America and Fanatics, the university will continue to engage companies in Ohio as sub-licensees, suppliers, embroiderers, and screen printers. Their current base of business with Ohio-based companies – including packaging, freight, blank apparel, corrugation and insurance services – is expected to double as a result of this agreement.

In addition to engaging Ohio-based apparel companies, Fanatics is expanding its commitment to Ohio by creating approximately 300 full-time jobs and hundreds of additional seasonal opportunities when it opens a new distribution center in Frazeysburg, Ohio, in 2013. J. America and Fanatics also will provide educational, internship and employment opportunities on Ohio State’s campus through a new retail showroom and design center which will be staffed with up to 14 full-time employees.

Enhancing socially responsible business practices
“The new apparel model increases the university’s leverage to protect the rights of workers who are involved in the production of licensed apparel,” Kaplan said. “We will significantly decrease the number of factories we need to monitor for human rights issues from more than 800 to fewer than 20, making it easier to enforce compliance with Ohio State’s code of conduct.”

In addition, Kaplan said that the university will partner with Verité, an internationally recognized expert on global labor rights issues. Verité will assist the university in supply-chain management including factory monitoring protocols, developing performance measures that align with Ohio State’s existing code of conduct, and creating a framework for ongoing campus community involvement. Ohio State’s agreement with Verité will be that organization’s first with a university. University leaders met a number of times with students concerned about labor issues, and their input helped shape this social responsibility program.

Ohio State is a member of both the Fair Labor Association (FLA) and the Worker Rights Consortium (WRC), two university-led worker rights organizations. The Ohio State Code of Conduct for Licensees is a requirement for any manufacturer using the Ohio State name and/or logo on merchandise and is among the more stringent college or university codes.

About J. America
Since its founding 20 years ago, J. America has grown to become one of the largest custom decorated apparel companies in the United States. One of the leading sportswear companies to the collegiate, resort, corporate and high school markets, J. America is also the global apparel licensee for John Deere. The company takes corporate social responsibility seriously and is an active member of the Fair Labor Association.

About Fanatics, Inc.
Fanatics Inc., a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans. Comprising the broadest online assortment, Fanatics offers hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 100 collegiate and professional team properties. For more information, please visit www.fanaticsinc.com.

About The Ohio State University
Founded in 1870, The Ohio State University is a world-class public research university and the leading comprehensive teaching and research institution in the state of Ohio. With more than 63,000 students (including 56,000 in Columbus), a major medical center, 14 colleges, 80 centers and 175 majors, the university offers its students tremendous breadth and depth of opportunity in the liberal arts, the sciences, and the professions.

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Ryder Cup merchandise sales on Shop.PGA.com have seen growth each month this year, including a 204% increase from July to August. In addition, September 4, the day the US Ryder Cup captain’s picks were announced, was the highest sales day for Ryder Cup merchandise this year.  The number of site visits per day is also up 186% compared to the site’s historical average.

Top 2012 Ryder Cup Sellers on Shop.PGA.com:

• Antigua Ryder Cup Performance Polo
• Ryder Cup Coolmax Air Vents Adjustable Hat
• Ryder Cup ClimaPROOF Half Zip Performance Wind Jacket
• Ryder Cup ClimaCOOL Performance Polo
• Ryder Cup Embroidered Pin Flag

The PGA.com Shop is powered by Fanatics, Inc., a leading online retailer of officially licensed sports merchandise and provider of the ultimate shopping experience to sports fans.

“Fanatics is excited to deliver record-breaking sales to the PGA.com Shop during the first year of our partnership. We are eager to expand the official licensed merchandise offering for the PGA’s premiere events,” said Jamie Davis, President of Fanatics. “Since the majority of fans do not reside in the same state as the golfing event itself, i.e. 77% of customers purchasing Ryder merchandise live outside of Illinois, Fanatics is able to provide these ‘displaced fans’ with a complete selection of their favorite golfing gear, as well as a first-rate customer service experience.” 

“We’re delighted to see the fan response to official merchandise available at PGA.com Shop following the PGA Championship and in anticipation of the biannual Ryder Cup,” stated Gary Treater, general manager of PGA.com and senior director of business operations, Turner Sports. “The fan response to the exclusive merchandise offering at the PGA.com Shop continues to be strong and we believe it will carry over to our comprehensive coverage of the Ryder Cup.”

Offering an extensive selection of official merchandise from the most prominent brands in the sports industry, the PGA.com Shop has over 500 unique and officially licensed items. A quality assortment of 2012 Ryder Cup and PGA Championship merchandise is available and ready to ship. The PGA.com Shop also offers $4.99 flat rate shipping, 3-business day delivery, simple 365-day returns, and an unconditional satisfaction guarantee.

Visit Shop.PGA.com today for all your 2012 PGA Championship and Ryder Cup merchandise.

About Fanatics

Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans.  Comprising the broadest online assortment, Fanatics offers hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands.  In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports Network, CBS Sports, FOX Sports) and over 100 collegiate and professional team properties.  For more information, please visit www.fanaticsinc.com.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NASCAR.COM, NCAA.com and March Madness Live, PGATOUR.COM and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com,NBALEAGUEPASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

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“There is a tremendous opportunity to increase awareness and generate buzz for the Fanatics brand,” stated Raivich. “The growth of this company is phenomenal and I couldn’t be more excited to be joining the Fanatics family. I am looking forward to expanding PR efforts across many platforms to maximize exposure for the brand on a national level.”

Raivich will report to Jamie Davis, President of Fanatics and former colleague as President at VERSUS (now the NBC Sports Network).

Davis commented, “We are excited to have Meier onboard the Fanatics team. I built a solid working relationship with him during my time at VERSUS and have tremendous confidence that his strategic insights will drive our PR efforts to a whole new level.  Meier’s broad range of public relations experience will make him a valuable addition to our growing company.”

Prior to his role with NBC Sports, Raivich was the Vice President of Communications for VERSUS where he oversaw all business and programming communications efforts, leading to VERSUS becoming one of the fastest-growing sports cable networks in the country.  At VERSUS, Raivich focused on the strategic communication efforts for the NHL, IZOD IndyCar Series, UFC and Tour de France, among other sports, as well as all original programming for the network.  

Raivich joined VERSUS from Chicagoland Speedway, where as Director of Public Relations he was responsible for the communications and community relations efforts when NASCAR and the IndyCar Series came to race in the greater Chicagoland area.  At the speedway, Raivich’s communications efforts led to many milestones, including the first-ever weekly motorsports radio and television shows in the Chicago market. 

Prior to Chicagoland Speedway, Raivich worked for the award-winning New York City PR/Marketing firm, Taylor, where he managed numerous clients affiliated with some of the largest sporting events around the world. 

Raivich received his B.A. from Brandeis University in Waltham, MA.

About Fanatics

Fanatics Inc., a leading online retailer of officially licensed sports merchandise, provides the ultimate shopping experience to sports fans. Comprising the broadest online assortment, Fanatics offers hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports Network, CBS Sports, FOX Sports) and over 100 collegiate and professional team properties.  For more information, please visit www.fanaticsinc.com.

About Kynetic
Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit http://www.kynetic.com.

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Products displayed on Clemson’s official team store are in-stock and ready to ship within just one business day. On top of the great selection of 2012 apparel and gear, the Clemson Tigers online fan shop has approximately 1500 quality made items from multiple departments and varying sports such as football, baseball, basketball and golf.

“We are very enthusiastic about Clemson’s new line of fan merchandise especially with the fall semester beginning this week, as well as the highly anticipated 2012 football season,” stated Mike Money, Assistant Athletic Director for Marketing at Clemson Athletics. “The Tigers are ranked 14^th in the AP Top 25 NCAA football poll and the new Clemson product collection gives our students, IPTAY Donors, alumni and parents even more options to support their favorite team.”

Clemson’s official online store is powered by TeamFanShop, the business segment of Fanatics, Inc. Fanatics is a leading online retailer of officially licensed sports merchandise and exemplifies a customer first mentality by providing the ultimate shopping experience for sports fans. Customers will enjoy an expansive selection of Tigers merchandise, flat rate shipping on any size order, yearlong returns, and an unconditional satisfaction guarantee.

Visit Shop.ClemsonTigers.com today for all your Clemson fan gear!

The Online PGA.com Shop carries the best selection of golf clothing and gear in all the latest styles from the PGA of America’s official licensee and leading name brands like adidas, Nike, Cutter and Buck, Callaway, Titleist, Sunice and more. The store features apparel items such as T-shirts, jackets, hats, and polos with Nike Dri-FIT technology, as well as other event gear like divot tools, golf balls, headcovers, duffel bags, and hat clips. Along with a great variety of product, TeamFanShop has a customer first mentality with low cost, flat rate shipping, yearlong returns and fast 3-business day delivery.   

“We’re pleased to partner with Fanatics to bring golf fans a comprehensive assortment of officially licensed PGA Championship and Ryder Cup merchandise,” said Gary Treater, general manager of PGA.com and senior director of business operations, Turner Sports.

The PGA.com Shop is the premier online destination to purchase PGA Championship and Ryder Cup merchandise. The 94^th PGA Championship will take place August 9-12 from The Ocean Course in Kiawah Island, S.C., with 18 hours of live content televised on TNT and comprehensive coverage via PGA.com. The 2012 Ryder Cup will be held September 25-30 from the Medinah Country Club inIllinois. Golfers, golfing fans and gift givers can shop hundreds of officially licensed product to prepare for both championships.

“It is an honor to join forces with the PGA of America and Turner Sports to elevate the golfing industry with an online store that gives PGA fans the opportunity to support their passion,” said Jamie Davis, President of Fanatics. “Since launching the site in July 2011, revenue has increased by more than 200% YOY. We look forward to continued momentum as the PGA Championship and Ryder Cup matches approach.” 

About Fanatics // TeamFanShop

TeamFanShop, Inc., is the business development arm of Fanatics, Inc., a leading provider of e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes NASCAR.COM, NCAA.com and March Madness Live, PGATOUR.COM and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com,NBALEAGUEPASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

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“Uniting with TeamFanShop is an exciting time for the University of Kentucky athletics department. We chose their e-commerce services for several reasons that set them apart, one of which includes TeamFanShop’s devotion to delivering a customer experience that exceeds all others,” said Jason Schlafer, Senior Associate Athletic Director, UK Athletics. “Our loyal Wildcats fans deserve an online store that has an incomparable assortment of in-stock product. TeamFanShop allows us to deliver just that and more while reaching the Big Blue Nation worldwide.”

The Kentucky Wildcats Online Shop features simple site navigation, safe and secure checkout, flat rate shipping, and quick and efficient delivery. Merchandise ranges from apparel items such as t-shirts, jerseys, sweatshirts and hats, to tailgating gear, home décor, auto accessories and more with over 1,800 unique products. Fans can also celebrate the Wildcats 2012 NCAA Men’s Basketball Championship with official Nike Locker Room apparel.

“Adding the Kentucky Wildcats as a partner is a milestone for our company. We are ecstatic to offer our merchandising expertise to the Wildcats and strengthen their winning brand in the e-retail realm,” stated Brian Swallow, Senior Vice President of Strategy and Business Development, Fanatics, Inc.

About Fanatics, Inc. // TeamFanShop, Inc.

TeamFanShop, Inc., is the business development arm of Fanatics, Inc., a leading provider of e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

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In his new role, Boyle will oversee merchandising for all of the Fanatics sites, which includes managing vendor relationships and building a profitable licensed vendor business. He will develop and execute the product strategy that drives Fanatics growth through the ideation, selection, pricing and promotion of merchandise.

“With all of the exciting changes that have occurred at Fanatics this year, including our recent acquisition of Dreams, we’re thrilled to bring on someone like Jack who possesses more than two decades of merchandising experience across multiple categories,” said Trager. “Our company has always been about giving fans the opportunity to express their fandom and support their favorite sports, teams and players. We look forward to working with Jack to continue our history of giving fans as many unique and high-quality choices as we can.”

“Fanatics is driving the expansion of the overall licensed sports merchandise market, which has grown significantly thanks to the Internet,” said Boyle. “I’m excited to be joining the Fanatics team to help expand its business through an overall commitment to broader merchandise selection, more competitive pricing, superior customer service, and above all, a love of sports.”

Prior to his position at Fanatics, Boyle was Executive Vice President – General Merchandise Manager, Women’s and Intimate Apparel at Kohl’s Corporation. Last year, he oversaw more than $4 billion in net sales across all of Kohl’s stores and Kohls.com. Before joining Kohl’s in 1999 as a Vice President of Merchandise Planning and Allocation, he spent ten years rising through the ranks at Famous-Barr, a division of The May Department Stores Company, where he grew through the ranks from Assistant Buyer to Divisional Merchandise Manager.

Boyle is a graduate of the University of Missouri at Columbia, where he majored in Finance and Banking.

About Fanatics, Inc.

Fanatics provides e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

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