Samford Athletics Partners with Fanatics to Launch Official Athletic Site

BIRMINGHAM, AL – September 18, 2013 – Samford University Athletics announced today the launch of a new, official online store powered by Fanatics Retail Group, the business division of Fanatics, Inc. Fanatics is the leading online retailer of officially licensed sports merchandise, providing the best shopping experience to sports fans. Samford’s new and improved e-store,, offers the largest selection of Bulldogs gear found anywhere, along with fast and low-cost shipping, yearlong returns and outstanding customer service committed to complete satisfaction.

“We anticipate great success from our partnership with Fanatics. The sports e-commerce leader has a tremendous amount of experience and their customer-first mentality is a key driver to the company’s success,” stated Marvin Julich, Jr., Executive Director of Athletics for Development at Samford University. “Samford’s new online athletics shop provides fans with an ultimate assortment of sportswear to help each and every one of them cheer on the Bulldogs.”

“Fanatics looks forward to strengthening Samford’s online merchandise presence and giving Bulldogs fans an all-in-one shopping experience for all their favorite gear,” commented Bob O’Keefe, Vice President of Business Development at Fanatics.

To view the Official Athletic Site of Samford University, please click here.


About Fanatics

Fanatics is a leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment offering hundreds of thousands of officially licensed items via its Fanatics ( and FansEdge ( brands. In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (ESPN, NBC Sports, CBS Sports, FOX Sports) and over 200 collegiate and professional team properties.