Kentucky Wildcats Official Online Store Now Powered by TeamFanShop

JACKSONVILLE, Fla. – July 25, 2012 – TeamFanShop, Inc., the third party business division of Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, today announced a multi-year agreement with the University of Kentucky Wildcats. TeamFanShop will provide all e-commerce services for the Kentucky athletics program, including merchandising, fulfillment, marketing, and 24/7 customer service support. The upgraded official online store of the Kentucky Wildcats is now live at www.UKTeamShop.com.

“Uniting with TeamFanShop is an exciting time for the University of Kentucky athletics department. We chose their e-commerce services for several reasons that set them apart, one of which includes TeamFanShop’s devotion to delivering a customer experience that exceeds all others,” said Jason Schlafer, Senior Associate Athletic Director, UK Athletics. “Our loyal Wildcats fans deserve an online store that has an incomparable assortment of in-stock product. TeamFanShop allows us to deliver just that and more while reaching the Big Blue Nation worldwide.”

The Kentucky Wildcats Online Shop features simple site navigation, safe and secure checkout, flat rate shipping, and quick and efficient delivery. Merchandise ranges from apparel items such as t-shirts, jerseys, sweatshirts and hats, to tailgating gear, home décor, auto accessories and more with over 1,800 unique products. Fans can also celebrate the Wildcats 2012 NCAA Men’s Basketball Championship with official Nike Locker Room apparel.

“Adding the Kentucky Wildcats as a partner is a milestone for our company. We are ecstatic to offer our merchandising expertise to the Wildcats and strengthen their winning brand in the e-retail realm,” stated Brian Swallow, Senior Vice President of Strategy and Business Development, Fanatics, Inc.

About Fanatics, Inc. // TeamFanShop, Inc.

TeamFanShop, Inc., is the business development arm of Fanatics, Inc., a leading provider of e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

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